a 12-hour program
Enhance your business relationships and your image through your business communications.
This intense 1 1/2 day workshop covers principles leading to reader-friendly, client-focused writing. Produce higher quality communications in less time: Focus on your reader's needs, turning every communication into a "win-win" situation.
Program Objectives
 |
Learn techniques to make writing tasks easier to start and finish. |
| |
Use business communications to build strong client relationships. |
| |
Manage expectations effectively and adapt to diverse audiences. |
| |
Set the right tone by focusing on your client and staying focused on the positive. |
| |
Incorporate persuasive techniques through visual persuasion and structure. |
| |
Examine the role of e-mail and voicemail in business communication, selecting the mode that meets the purpose. |
Program Content
| |
Process: Tools to address writer's block, critic's block and editor's block. |
| |
Punctuation and Grammar: Commas, semicolons, conjunctions, and the sentence core. |
| |
Diversity: Generational, cultural, and personal diversity. |
| |
Style: Active voice and tactful voice, being concise, and using simple language. |
| |
Persuasion: Structure and formatting, you viewpoint, writing in the affirmative, and using parallel structure on a micro and macro level. |
| |
E-Mail: Guidelines to use e-mail effectively. |
| |
Editing: Participants edit their own writing samples. |
The Business Writing Workshop meets on site for 1 1/2 days. Course materials include a writing handbook as well as materials tailored to the group. During a portion of the workshop, participants edit their own documents, reshaping them so that clients immediately connect with their message.
Participants take a pre- and post-assessment. As a result of this workshop, participants improve their writing skills an average to 40 to 60 percent.
Writing samples requested in advance of the training.
